Because it is allllll about the boobies... October is breast cancer awareness month. So do yourself and the ones you love a favor, get in the habit of doing a self exam once a month. Early detection is the key to winning the battle against this horrible disease. Also, yours truly went into the East Side, after dark, in the cold, to supply you with these kick ass photos. They lit up the arch pink, from 6:30 until midnight only. I don't think I got home until close to midnight, frozen through and through... But it was worth it to catch these...